I created The On-Ramp for small or medium-sized business owners looking to understand how AI can actually help the bottom line. Over more than 30 lessons and 3.5+ hours of content, you'll craft a clear, practical path to using AI to make your business more efficient and more profitable—without needing a tech background.
Over the past 15+ years, I’ve helped companies from scrappy startups to Fortune 500s capitalize on emerging technologies to drive real ROI. I’ve owned multi-million dollar P&Ls, led AI strategy for IDEO, and built a foodservice data science startup that drove more than $150 million in incremental sales for USFoods.
In The On-Ramp, I’ve taken everything I’ve learned and distilled it into a step-by-step guide so you can skip the snake oil and start getting tangible value from generative AI today.
Sign Up Now!The first practical curriculum specifically designed to help SMBs create value using off-the-shelf generative AI tools.
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More than 3.5 hours of video across 30 lessons, all taught by Justin Massa
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Gain a practical understanding of generative AI
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Lead confidently and make informed decisions about AI strategy
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Learn how to identify the right generative AI strategy for your businessÂ
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Execute high-value experiments and create immediate business value
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Implement ethical AI governance to mitigate risks
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Strategically prepare your business for the AI-driven economy
What people are saying about Justin
I've learned so much from  Justin Massa about the power of generative AI in all aspects of work. His guidance of "do everything in AI for 3 days straight" and "run multiple models concurrently" has really stuck with me. I have 0 doubt that this course will be transformative if you're looking to move from AI nOOb to AI wiz. Plus knowing Justin, you'll have a good time doing it.
Ellen (Cohn) Strong
Director of Innovation & Design and Head of Distributed Work
Justin is optimistic, empathetic, and practical. He is uniquely good at building internal process and tools that the team will actually leverage to get stuff done.Â
Justin can quickly think through all the details and dependencies of a problem, and then build an effective process incorporating data and AI in a way that brings the team in, eliminates risks, and increases speed. If you’ve got a chance to work with him, do it
Dan Connell,
VP of operations at NEWLAB
Justin is one of the most exceptional strategic leaders I’ve worked with. He thrives in ambiguity, quickly shaping clear, inspiring visions and rallying teams to bring them to life. He leads with empathy, sets a high bar for excellence, and isn’t afraid to dive into the details. A true DE&I champion, Justin pushes for meaningful change through both words and actions. I’d trust him with any business or people challenge.
Angel Napit Annunciacao
Research & Strategy at Figma (Former IDEO)
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Justin knows how to build teams for scale while also thoughtfully growing a team culture. He's the ultimate team player, elevating everyone around him. Justin put in the hard yards to create the processes, systems, and best practices that have been foundational to Newlab's growth journey. He also kickstarted an internal effort to codify our company's values and has been a cohesive force across the entire team. Justin's empathetic and human-centered approach is magnetic and has made him a leader that both team members and clients love to work with. You can drop Justin into almost any situation and I'm sure he'll make a positive impact.
Chris Walla
Senior Director, Business Development at NEWLAB
Ready to elevate your SMB?
Ready to revolutionize your small or medium-sized business? Enroll in my On-Ramp course today and gain the actionable knowledge to leverage artificial intelligence for significant profit gains and streamlined workflows – your competitive edge starts here.
Sign Up NOW!